Kivvit Marketing Fundamentals - Basics

Master the basics of Digital Marketing. This four-video series starts with an overview of the terminology and commonly used formulas that every digital marketer needs to know. From there, you will learn the ins and outs of building student personas, mapping the student journey, and where and how to align digital channels along the way.

Materials: Series of Four Videos

Learning Outcomes:

1. Understand what platforms and tools are available to UMD leaders and when to engage with Kivvit on projects
2. Unified language and shared definitions of the digital marketing lingo
3. How and when to use personas and student journey mapping
4. Knowledge of the digital marketing channel landscape

Supplemental materials:

• Definitions of terms and acronyms
• Common formulas used in Digital Marketing Analysis
• Process/contacts for engaging Kivvit if needed
• Sample intake questionnaire for a new campaign