Full course description
Class 3 will take a deep dive into creating marketing plans and setting budgets and provide an overview and best practices for creative, copy, and optimizing the student experience (or UX).
Materials: Series of Three Videos
Learning Outcomes:
- Be able to build both goals-based and resource-based budgets for digital campaigns
- Learn best practices for ad copy and creative that align with UMD brand standards
- Know the difference between a website and a landing page, including campaign best practices for landing pages
- Understand tracking and analytics for websites
Supplemental materials:
- Budget Template with Metric Forecasts
- Ad Guides & Resources
- Ad Specs At-A-Glance
- Resources for Advertising Benchmarks