Course 3, Kivvit Digital Fundamentals, Digital Marketing Implementation
Course

Kivvit Marketing Fundamentals - Implementation

Self-paced

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Full course description

Class 3 will take a deep dive into creating marketing plans and setting budgets and provide an overview and best practices for creative, copy, and optimizing the student experience (or UX).

Materials: Series of Three Videos

Learning Outcomes:

  1. Be able to build both goals-based and resource-based budgets for digital campaigns
  2. Learn best practices for ad copy and creative that align with UMD brand standards
  3. Know the difference between a website and a landing page, including campaign best practices for landing pages
  4. Understand tracking and analytics for websites

Supplemental materials:

  • Budget Template with Metric Forecasts
  • Ad Guides & Resources
  • Ad Specs At-A-Glance
  • Resources for Advertising Benchmarks

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