Course 2, Kivvit Digital Fundamentals, Digital Marketing Strategy
Course

Kivvit Marketing Fundamentals - Strategy

Self-paced

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Full course description

Successfully marketing requires a well-balanced blend of art and science. Learn how to use the Objective-First Marketing Framework for developing digital marketing strategies and campaigns. This class will show students how to gain customer insights through data and create data-driven customer segmentation strategies throughout the student journey (the funnel).

Materials: Series of Three Videos

Learning Outcomes:

  1. Setting goals, objectives, and Key Performance Indicators (KPIs)
  2. Segment audiences based on demographics, psychographic, geographic, and behavior
  3. Identify various data sources to build audiences
  4. Enrollment marketing “funnel” conversion strategies vs. brand awareness strategies, including channel alignment with each stage in the student journey

Supplemental materials:

  • Digital Campaign Planning Worksheet

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